Logo Design & Visual Brand Identity

Help NewPower Education elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
NewPower Education
Austell, GA, USA
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NewPower Education
Austell, GA, USA

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Posted January 13th

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Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We would like someone to support us with creating a logo and visual branding for our Clearinghouse website. We currently use Bluehost.

What We Have In Place
  • We currently have an existing website with a dated logo and visual branding, which should make it easy for you to get started. We also have established our branding goals and target audience, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to support more women who are interested in running for office.

Our Clearinghouse is an interactive online experience that connects
elected officials with women who are interested in being appointed to boards and commissions. This project will ensure that our website catches the attention of our targeted audience. It will also ensure that our visual branding is aligned with our mission.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

NewPower Education
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Our Mission

NewPower Education, a non-partisan 501(c)(3) organization, will inspire and empower women statewide to become involved with their communities through advocacy, civic engagement, networking, and public service.

Testimonials

Edikan was very energized about this work. She brought amazing ideas, content knowledge, and was very timely with deliverables. I could not think of a better candidate for this role.
Shafiqua L.
Shafiqua L.

Clearinghouse Chair

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Edikan)