Membership Strategy

Help Paraquad develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Paraquad
Saint Louis, MO, USA
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Paraquad
Saint Louis, MO, USA

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Posted January 12th

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Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We have a failed Ambassadors for Independence Giving Club that we would like to evolve into more of a Volunteer/Giving/Engagement Club. We already have a core group of people who would likely be involved, but we need help with design and execution. Our development committee would also like to explore a young professionals group as a potential component.

What we have in place
  • We currently have a loose program concept & materials from our failed program, which should make it easy for you to get started. We also have staff support, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to potentially invest in staffing to implement this project, resulting in increased organizational capacity and philanthropic support.

Community engagement is our greatest opportunity to build capacity and increase philanthropic support. We have a group of individuals interested in supporting Paraquad, but we need a better system for utilizing their skills and interests, while increasing their commitment and potential financial support.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Paraquad
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Our mission

Paraquad champions equity and independence for people with disabilities through services, partnerships, education and advocacy.

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