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Facebook Ads Set Up

Help Atholton Adventist Academy promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Atholton Adventist Academy
Columbia, MD, USA
Atholton Adventist Academy
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Atholton Adventist Academy
Columbia, MD, USA

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Digital Advertising Digital Marketing

Posted January 12th

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Facebook Ads Set Up

Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional Details

Target Audience: Prospective students and their families, International Community
Objective: Support re-enrollment of current students and increase enrollment

Some of our school values: Christian education, academics, wholistic lifestyle, & community

What We Have In Place
  • We currently have Facebook and Instagram, which should make it easy for you to get started. We also have access to design platforms and a plethora of photos, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to help fund tuition assistance for more students.

This project will not only help maintain and increase our enrollment, it will serve as a template for digital promotion. We will be able to use the knowledge acquired to more effectively share what the school does throughout the year.

Project Plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Atholton Adventist Academy
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Causes
Education Religion & Spirituality
Posted by
CG
Christina G.

School Paraprofessional

Our Mission

Atholton Adventist Academy is committed to provide a safe, learning-focused environment that challenges students to excel as:
Active, engaged Christians
Enthusiastic, lifelong learners
Productive, culturally responsive citizens
Independent thinkers

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