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Membership Strategy

Help SpeakLife Tribe develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
SpeakLife Tribe
Lacey, WA, USA
SpeakLife Tribe
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SpeakLife Tribe
Lacey, WA, USA

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Posted January 11th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We need support with ensuring that ideas make sense, knowing what tools/ resources are needed to execute these ideas and tossing out ideas that hold no value.
Membership Offerings
- Early bird prices to events/workshops...
- Early access to SLA updates
- Roundtable invites to discuss concerns/suggestions/opinions
- Access to community convos/Forum
- Gift boxes (Yearly)
- Marketing for business or organization
- Access to SLA content
- Access to podcast
- Quarterly Magazine?

What we have in place
  • We currently have ideas and the ability to execute -even if in the near future, which should make it easy for you to get started. We also have the executive director handling this piece, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to spend the budget towards actually helping the families with their coinsurance, deductible, copays for any counseling services.

This project will be really instrumental to our fundraising strategy so that we can have a structured plan and process and be well informed to make the best decision when it comes to what activities we spend our time on.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

SpeakLife Tribe
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Causes
Arts & culture Education Health & nutrition
Posted by
Januarie D
Januarie D.

Executive Director

Our mission

Strengthening our families through education, safe spaces and resources that encourage healing and growth.

What we do

We Facilitate Family Strengthening and Group Sessions That Incorporate Joy And Healthy Connections Through Story Telling And Sharing Of Community Resources.

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