Social Media Content Calendar

Help Wyoming Wilderness Association get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Wyoming Wilderness Association
Sheridan, WY, USA
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Wyoming Wilderness Association
Sheridan, WY, USA

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Posted January 11th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Would like a volunteer to look at our past social media to create evergreen content from popular content and generate new content ideas. Facebook and Instagram would be highest priority, but also Twitter and Linkedin.

What We Have In Place
  • You would have access to all of our social media, to be able to pull content, along with a content calendar for the next several months to be able to see where content can fit in and be optimized.
How This Will Help
This project will save us $4,212 , allowing us to dive deeper into our other communications work and more mission critical events and projects.

This is a project I've wanted to do for awhile and just haven't been able to find the time with all my other responsibilities. This would take the load off of my schedule when we have quiet weeks or need to post something.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Wyoming Wilderness Association
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Posted by
JJ M.

Communications and Development Director

Our Mission

Protecting Wyoming's public wildlands.

What We Do

We accomplish our mission with education, stewardship and advocacy throughout the wild state of Wyoming.