Email Marketing Copywriting

Help HABESHA, Inc. engage their community with an email series that gets their message across in a clear and compelling way.
Stone Mountain, GA, USA
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Stone Mountain, GA, USA


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Posted January 11th

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Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

Purpose of email campaign:
To promote a virtual event celebrating the 20th anniversary of the organization and to kick-off Digital Donor fundraising campaign for 2022 The event is on February 4, 2022.

Primary purpose:
To have past and current participants of our programs and event, and other invited supporters, attend this virtual event.
Have attendees donate/pledge a minimum of $100 USD to support our 2022 fundraising goal of $10,000 USD.

What We Have In Place
  • We currently have Event details (date/time, virtual platform, program/concept), which should make it easy for you to get started. We also have Organizational one-pager., and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to focus on completing our major project, that is due to officially launch in October 2022.

This virtual event will help our organization to continue to provide the existing and new impactful programs and projects that we have created in the past 20 years.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Posted by
Sherine B.

Marketing Coordinator

Our Mission

HABESHA (Helping Africa By Establishing Schools at Home and Abroad), Inc. is a Pan-African organization that cultivates leadership in youth and families through practical experiences in cultural education, sustainable agriculture, entrepreneurship, holistic health, and technology.

What We Do

Founded in 2002, HABESHA utilizes project-based learning and experiential learning models to develop peer educators in underserved communities in Atlanta. As an agent of positive social change, HABESHA accomplishes its mission through community service, media production, cultural events, & educational workshops. Since its inception, HABESHA has branched out to begin work in Africa and has an established NGO, HABESHA Foundation, where it continues the mission internationally.


(No testimonial has been submitted by Sherine)
Great impact, great people. Definitely a great client
Guru L.
Guru L.

Conversion Copywriter