Back to all projects

Instagram Set Up & Strategy

Help Spread Goodness Day use Instagram to engage with their community and expand their network of supporters.
Spread Goodness Day
Marquette, MI, USA
Spread Goodness Day
Unfollow
Log in to follow
Spread Goodness Day
Marquette, MI, USA

0

Live Projects

6

Matched Projects
2 Followers
Cause
Community & economic development
Skills
Digital advertising Social media

Posted January 11th

Share this project:
Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

Details on current trends in best use of Instagram. We have a active profile but, I have fallen behind on maximization strategies and what to use most.

What we have in place
  • We currently have Lots of photo content, digital content and a clear brand, which should make it easy for you to get started. We also have Support with creating new graphics if we choose to, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Continue to engage new schools, businesses, organizations and individuals to create a global day of epic goodness.

Our nonprofit organization has a very small budget and our primary marketing source is social media. Maximizing our reach is absolutely vital to maximizing our success and how much goodness we can spread.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
Show more

About the org

Spread Goodness Day
Unfollow
Causes
Community & economic development Animals Education
Posted by
Anna D
Anna D.

Founder

Our mission

Mission: To create an explosive atmosphere of empowerment worldwide that the simplest acts of goodness change the world every single day.
Vision: To see individuals, organizations and schools creating and cultivating their own Spread Goodness Day events and actions on the second Friday of March annually. (March 11, 2022)

Goals

[?] Overwhelm the world with Goodness.

[?] Engage schools and students worldwide.

[?] Support grassroot nonprofits that help people survive with more goodness by sponsoring their events.

[?] Globally recognized celebration of goodness

Testimonials

Read the Impact Story
(No testimonial has been submitted by Anna)
(No testimonial has been submitted by Tzu-Chi)
The pixel