Membership Strategy

Help The Crucible develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
The Crucible
Oakland, CA, USA
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The Crucible
Oakland, CA, USA

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Posted March 14th

Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

The Crucible is seeking a short-term, part-time consultant to help our team improve their skills with managing our annual membership programs, and become proficient with the fundamentals and best practices of nonprofit fundraising.
Skills required:
Experience managing and administering non-profit membership programs.
Experience with donor cultivation and stewardship best practices at all levels including major and monthly donors.
A firm understanding of fundraising and financial recording

What We Have In Place
  • We currently have strong salesforce admin/analyst and membership strategy, which should make it easy for you to get started. We also have collaborative workspace, great team, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to support our amazing youth programs with funds saved.

The Crucible is seeking a short-term, part-time consultant to help our team improve their skills with managing our annual membership programs, and become proficient with the fundamentals and best practices of nonprofit fundraising so some recently hired folks can feel confident in their training and skills.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

The Crucible
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Posted by
Susan M.

Executive Director

Our Mission

The Crucible is a 501(c)(3) non-profit arts education organization that fosters a collaboration of arts, industry, and community. Through training in the fine and industrial arts, The Crucible inspires creative exploration and expression through welcoming, hands-on arts education and experiences for people of diverse ages and backgrounds. A leader in the Bay Area arts community, The Crucible is widely recognized for its exceptional learning experiences, rich and varied arts programs, skilled and committed faculty, and unparalleled educational facilities. The Crucible is a catalyst for individual growth and vibrant community connections.