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Facebook Ads Set Up

Help Learning Tree Cooperative Preschool promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Learning Tree Cooperative Preschool
Midland, MI, USA
Learning Tree Cooperative Preschool
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Learning Tree Cooperative Preschool
Midland, MI, USA

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Cause
Education
Skills
Digital advertising Digital marketing

Posted January 10th

Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We want to utilize our Wix social media vouchers to advertise for our preschool's open enrollment for next year. We would be looking to reach local families with young children who might be interested in our preschool program.

What we have in place
  • We currently have links to online application and a website for the preschool, which should make it easy for you to get started. We also have a logo for the preschool, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to utilize our funds to continue to provide competitive salaries to retain high quality teachers and purchase materials for use in the preschool.

We would like to utilize social media to reach prospective families to maintain the enrollment of our preschool.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Learning Tree Cooperative Preschool
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Cause
Education
Posted by
SD
Sarah D.

Administrator

Our mission

Our mission is to provide every child with a quality early childhood experience. We believe that education is a partnership between families and teachers. We encourage problem solving in a loving, safe, play-based environment that develops confidence and fosters independence. This foundation for learning is cultivated by highly educated and caring teachers in a positive atmosphere. Through play and creative problem solving, exposure to literacy, math, and science, core academic fundamentals are introduced and socialization skills are nurtured. Our priority is to provide a program that reflects the needs and goals of children and families.

The pixel