Social Media Content Calendar

Help Tuolumne River Trust get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Tuolumne River Trust
Sonora, CA, USA
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Tuolumne River Trust
Sonora, CA, USA


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Posted January 10th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are working on building our social media platforms and would love some help/input on how best practices for a content calendar and working ahead.

What We Have In Place
  • We currently have a preliminary social media strategy, and a mood board, which should make it easy for you to get started. We also have some photos and video to work with (not super high quality), and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to $1,200 cleans up one mile of the lower river, $2,500 replants an acre of burned-over forest, and $5,000 restores an acre of a riverside forest or meadow.

Through three key program areas: education, advocacy, and restoration, we are protecting and restoring the Tuolumne Watershed for future generations. We have incredible stories to tell about our work and would love to engage a younger audience through our social media storytelling. This would help us have a wider reach, engage new volunteers, and acquire new members to join this movement to create more resilient ecosystems and communities.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Tuolumne River Trust
Posted by
Shanley M.

Communications and Development Manager

Our Mission

We protect and restore the Tuolumne River watershed for present and future generations. We do this through three key program areas: education, advocacy, and restoration.

2021 marks our 40th anniversary, and we plan to continue this decades-long legacy of restoring and protecting this irreplaceable watershed that spans from the Sierra Nevada Mountains through the Central Valley to the San Francisco Bay.