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Pricing Strategy

Help Literacy for Life at the Rita Welsh Adult Learnin… create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
Literacy for Life at the Rita Welsh Adult Learning Center
Williamsburg, VA, USA
Literacy for Life at the Rita Welsh Adult Learning Center
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Literacy for Life at the Rita Welsh Adult Learning Center
Williamsburg, VA, USA

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Cause
Education
Skills
Finance Strategy consulting

Posted January 7th

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Pricing Strategy

Project details

What we need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional details

This is a healthcare-related adult literacy program currently being offered with live instruction. We are also interested in pursuing an online, remote learning platform for it. It currently involves the training of instructors and dissemination of program materials to learners for which we charge a fee. The current pricing structure has two parts, one is the licensing fee for the adopting organization and the other is the fee to train individual instructors.

What we have in place
  • We currently have a detailed program description, which should make it easy for you to get started. We also have client feedback and a history of the active program, and the ability to provide any other information you need.
How this will help
This project will save us $6,868 , allowing us to commit additional resources into project development.

The HEAL program (this project) is an important component for fundraising and the growth of our reach as an organization.

Project plan

P
Prep: Current Materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
1
Milestone 1: Research & Analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
2
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
3
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About the org

Literacy for Life at the Rita Welsh Adult Learning Center
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Causes
Education Employment services Health & nutrition
Posted by
BE
Bob E.

Director of Development

Our mission

Literacy for Life improves lives by teaching adults literacy skills required for self sufficiency, better health, and meaningful participation in society.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Bob)
My experience with the HEAL program was very interesting and I enjoyed working with the Literacy for Life team.
Bruce H.
Bruce H.

Volunteer

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