Marketing Strategy Consultation

Help Alzheimer's Research and Prevention Foundation brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Alzheimer's Research and Prevention Foundation
Tucson, AZ, USA
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Alzheimer's Research and Prevention Foundation
Tucson, AZ, USA

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Posted January 5th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

I need help laying out a strategy for the 2022 year. As far as fundraising events, virtual events, email campaigns, etc. I'm new to this position so I'm really looking for someone to show me the ropes and help me outline an agenda.

What we have in place
  • We currently have last year's events / emails, which should make it easy for you to get started. We also have a team member on standby, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to spend more time creating research, tools, and educational outreach for our community.

Last year, we sort of planned month to month in a last-minute style. This year, we need to have a clear strategy for marketing, fundraising, and donor relations well in advance.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Alzheimer's Research and Prevention Foundation
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Posted by
Chelsea P.

Educational Programs Manager

Our mission

The mission of the Alzheimer's Research and Prevention Foundation is to prevent Alzheimer's disease by funding research studies and providing professional training, educational outreach and memory screenings.

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