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Social Media Content Calendar

Help The 3Rs Collaborative get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
The 3Rs Collaborative
Denver, CO, USA
The 3Rs Collaborative
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The 3Rs Collaborative
Denver, CO, USA

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Cause
Animals
Skills
Digital marketing Social media

Posted January 4th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We currently use twitter and linkedIn. Right now we just use the same posts for each so are limited by twitter length. We would love help planning a social media calendar for 4 week to use a template for the rest of the year.

What we have in place
  • We currently have an awesome communications intern, which should make it easy for you to get started. We also have agorapulse for scheduling, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to spend more time improving the lives of research animals

This project will help our organization expand our reach and credibility, driving traffic to our website, and potentially even donors & volunteers.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

The 3Rs Collaborative
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Causes
Animals Science & technology
Posted by
Megan L
Megan L.

Program Director

Our mission

The 3Rs Collaborative advances science, innovation, and research animal welfare through collaborative 3Rs (refine, reduce, & replace) efforts.

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