Logo Design & Visual Brand Identity

Help U.S. Right to Know elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
U.S. Right to Know
Oakland, CA, USA
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U.S. Right to Know
Oakland, CA, USA


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Posted January 4th

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Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have draft logo designs and color schemes, which should make it easy for you to get started. We also have a dedicated staff member for this project, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,262 , allowing us to purchase new technology to improve the search function on our website to better display documents from our investigation.

Our nonprofit research group is growing and hiring new reporters. Our investigations, especially the findings from our work investigating the origins of SARS-Cov-2, has been reported in media outlets around the world including Vanity Fair, Wall Street Journal and others. This has brought new visibility to our work and we need to update our look, marketing materials, and website - but the first thing we need is a professional classy logo.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

U.S. Right to Know
Our Mission

U.S. Right to Know is a nonprofit investigative research group focused on the food industry.


(No testimonial has been submitted by Stacy)
USRTK is a joy to work with. They came to the project with ideas about where they wanted to take their brand. We were able to quickly agree on a direction, allowing us to spend our time to create a mark and branding system that achieved their communication and marketing goals. We're glad they enlisted a professional web team to implement the new identity and branding. We're thrilled with the results. Gary and Stacy were professional and clear with their feedback. We're proud of the design that came about through true collaboration.
Michael R.
Michael R.