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Logo Design & Visual Brand Identity

Help Inherit the Earth Outreach elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Inherit the Earth Outreach
Redlands, CA, USA
Inherit the Earth Outreach
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Inherit the Earth Outreach
Redlands, CA, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted January 12th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a good idea of the look/feel we are going for with our logo/branding but need help with execution. Creative input highly valued!
How this will help
This project will save us $4,817 , allowing us to use those funds towards our Vehicle Program, getting homeless individuals into vehicles that will help them move forward with many other long terms goals.

Inherit the Earth is brand-new and we would like to expand our marketing and fundraising capabilities ASAP.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Inherit the Earth Outreach
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Causes
Housing & homelessness Religion & spirituality
Posted by
Raymond M
Raymond M.

Founder and Director

Our mission

Inherit the Earth exists to help people move towards stabilizing their housing situation, health, and life circumstances within the context of Christ-honoring and Gospel-shaped relationships.

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