Social Media Content Calendar
Community Action Marin (San Rafael)
Community Action Marin (San Rafael)
0
15
Social Media Content Calendar
Project details
What we need
- A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
- A content calendar template that can be used to plan out posts in the future
Additional details
We are currently working on our social media strategy and want to expand our posts beyond those that are solely organization centric. Content can be: highlighting key partners, acknowledgments to our Marin community, providing a viewpoint on issues of inequity, demonstrating leadership in social services, etc.
What we have in place
- We currently have a brand book with our voice stipulated & a general strategy, which should make it easy for you to get started. We also have photos and other digital assets, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to expand our social presence and understanding of all we do in Marin, as well as have our staff focus on other projects that contribute to achieving our awareness and development goals.
Our organization has limited awareness in our community. We want to educate people not just to what we do but that we are leaders in our community and that we partner with others and provide a range of services in order to create equity in Marin.
Project plan
Our mission
We make it possible for people to achieve wellbeing by providing the education, mental health, and vital services they need. Together, we break down the barriers that get int he way of fair and lasting change in service to better outcomes for all.
What we do
We're working to make Marin a place where all of us can live with dignity and respect and have an equal opportunity to support ourselves and each other. A third of households don't earn a sustainable income, and that rises to over half for people of color. Shockingly, a family of four now needs $130,000 a year to cover their basic needs, a 50% increase from 2014. With 20% of people earning $20,000 or less, this problem is only getting worse.
Our job is to fill in the gaps and help people lift themselves up. We cover unexpected financial emergencies so people can keep a roof over their heads and the lights on at home. We make sure kids can do well in school by making early childhood education and care affordable. We're removing the stigma of mental health challenges and getting people and their loved ones through times of crisis and we're helping people take charge of their money and grow their income so they can have a more secure future.
For over 50 years, we've been there when our community needed us most. We now offer more support to more people than any other organization in the county, but demand is growing every day. We're galvanizing our community to tackle these issues as a shared social responsibility so Marin can work for each and every one of us.
