Email Marketing System Set Up

Help Families Reaching Into Each Day, Inc make their email communications more efficient by setting them up with an email marketing software.
Families Reaching Into Each Day, Inc
Pawtucket, RI, USA
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Families Reaching Into Each Day, Inc
Pawtucket, RI, USA


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Posted December 6th

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Project Details

What We Need
  • Set up of Organization's account in email marketing software (possible tools include Mailchimp, Constant Contact, Campaign Monitor)
  • Imported contact list into software with guidance on list cleaning & management
Additional Details

My organization (children's bereavement center) has been using RaisersEdge as a fundraising database. We would like to migrate many of the names in it to a database that we can use for communication with the public about programs, events, general information, etc. We are trying to understand what kind of database (e.g., mailchimp, constant contact) we need for that function, and how to set it up to be an effective tool for targeted communications.

What We Have In Place
  • we have about 5000 names in raisers edge. That platform is managed by our parent organization, a large healthcare system. We have a part time administrative assistant who manages our data entry, mailing, event planning, etc. I am a part time executive director and we have 1.5 FTE in program staff. We have an active board committee that is helping plan and execute this project.
How This Will Help
This project will save us $790 , allowing us to reach families in need, recruit volunteers for our program, and improve a potential donor pool.

The services we provide are free to families. All our revenue comes from grants, special events, and donations. We need to be a recognizable organization through regular communications which ultimately will help to build our donor base and also alert families to our services and supports. We have been in operation 21 years and have a stable financial profile . However, very few people in the general population know about us.

Project Plan

Prep: Software Selection & List Sharing
  • Professional and Volunteer Manager meet to discuss goals, budget, and needs for email marketing
  • Professional recommends software based on Organization's needs and budget
  • Volunteer Manager shares CSV of contacts with email addresses, first names, last names, and any other relevant information
Milestone 1: Set Up
  • Professional sets Organization's account up in selected software
  • Professional instructs Volunteer Manager on how to verify Organization's domain so that Volunteer Manager can send communications on behalf of the Organization
  • Professional imports contacts into account
Milestone 2: Training
  • Professional trains Volunteer Manager and other relevant staff on how to use the new software set up
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About The Org

Families Reaching Into Each Day, Inc
Posted by
Susan S.

Executive Director

Our Mission

FRIENDS WAY's mission is to provide a haven for healing and hope to children and their caregivers mourning the death of a significant person, sometimes due to traumatic circumstances.


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