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Logo Design & Visual Brand Identity

Help Agriculture for Community Restoration for Economi… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Agriculture for Community Restoration for Economic Justice & Sustainability
Saint Louis, MO, USA
Agriculture for Community Restoration for Economic Justice & Sustainability
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Agriculture for Community Restoration for Economic Justice & Sustainability
Saint Louis, MO, USA

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Graphic design

Posted January 10th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • I currently have a logo that needs to be revised. Also need to create branding material that goes along with the work I'm currently doing. Looking to letterhead, google slides done with the new logo on them.
How this will help
This project will save us $4,817 , allowing us to help farmers with some structural needs to grow food for community.

This project will help bring in my core audience. Creating branding allows me to be identified apart from other food justice organizations.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Agriculture for Community Restoration for Economic Justice & Sustainability
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Causes
Environment Community & economic development Philanthropy & capacity building
Posted by
TP
Tosha P.

A.C.R.E.S. Founder

Our mission

Our mission is to empower Black farmers and Black communities with the resources, connections, and information they need to create a culture of self-determination over their food system and built environment.

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