Market Analysis

Help Trekkers gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Rockland, ME, USA
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Rockland, ME, USA


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Posted December 3rd

Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

I'd like to better understand the market for professional development for teachers, and better understand what's already out there and what's needed in the social-emotional learning space.

What We Have In Place
  • We currently have past experience and a dedicated Communications Manager, which should make it easy for you to get started. We also have other resources, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to focus on developing the content - workshops, trainings, etc. that are right for the audience.

The market has grown so much in the past 2 years, while we have good relationships with some youth practitioners, our goal is to better understand the potential of the Trekkers Training Institute.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Posted by
Teresa V.

Communications & Impact Manager

Our Mission

Cultivating the inherent strengths of young people through the power of long-term mentoring relationships.

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