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Market Analysis

Help GLT gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
GLT
New York, NY, USA
GLT
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GLT
New York, NY, USA

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Cause
Gender equity & justice
Skills
Research Strategy consulting

Posted November 4th

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have a brand messaging and a brand analysis, which should make it easy for you to get started. We also have a dedicated manager, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to inspire our viewers to help 250 young girls from remote villages find a school.

The success of our organization depends on a sharp market analysis. Without your help, we cannot establish a strong overall strategy. Your skills will empower us to confirm and strengthen our existing strategy.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

GLT
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Causes
Gender equity & justice Arts & culture Education
Posted by
Salima Y
Salima Y.

Salesforce Admin

Our mission

At GLT, we interview Global Leaders on their project and have their recommendations on how to support non-profits worldwide. The first series is about Women Leadership.

What we do

Global Leaders Today fosters a global community of knowledge, compassion, and action.

GLT produces media programs bringing actionable insights from change makers. The visionaries we interview share their stories and their personal roadmaps on how to make a difference. Global Leaders Today serves as a bridge between thought leaders and users who want to be leaders themselves.

Testimonials

Read the Impact Story
Gavin is a true expert: his final deliverable was very professional and definitely helpful for GLT but also for our next Catchafire projects!
Salima Y.
Salima Y.

Salesforce Admin

Market Analysis Project

(No testimonial has been submitted by Gavin)
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