Visual Brand Guide

Help Kids First Initiative provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Kids First Initiative
Auburn Hills, MI, USA
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Kids First Initiative
Auburn Hills, MI, USA

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Posted December 3rd

Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

We need a consistent color scheme. We need font type and all other elements to be in harmony.

What We Have In Place
  • I'm not sure what you would need exactly. But if you have a list of things you would need I can send it.
How This Will Help
This project will save us $4,212 , allowing us to provide for more students in need.

This will allow us to achieve more streamlined look for our brand.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Kids First Initiative
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Our Mission

Our mission is to provide youth from underserved communities with the vital resources they need to live a productive life. Those resources are food, skills and information.

What We Do

We use STEAM as vehicle to drive social change in underserved communities.

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