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Google Ads Set Up

Help Nantucket Atheneum make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Nantucket Atheneum
Nantucket, MA, USA
Nantucket Atheneum
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Nantucket Atheneum
Nantucket, MA, USA

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Digital marketing Search engine marketing

Posted December 2nd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a Google Ad Grant proposal from Uluad., which should make it easy for you to get started. We also have a new website, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to provide more services to our community and invest in secure housing for employees.

We would like to reach a wider and more diverse population with our free services programming (both virtual and in person). We would also like to encourage donations.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Nantucket Atheneum
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Causes
Education Arts & culture Human services
Posted by
KK
Kaley K.

Communication and Outreach Manager

Our mission

We are Nantucket's free public library and gathering place, transforming lives with resources and experiences that support lifelong learning for all.

Testimonials

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