Logo Design & Visual Brand Identity
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
- We currently have an open-mind & awillingness to consider other logos/branding, which should make it easy for you to get started. We also have our current logo and style guide that will be updated, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to invest in print materials and other collateral needed to introduce our new look.
We have new leadership, a freshly minted strategic plan, and a good understanding of our target audiences. To kick-start this new phase of our organization, we just need a new logo and brand assets to solidify our identity in the south Jersey arts community.
Project plan
Our mission
Camden FireWorks uses art to create social change.
What we do
Camden FireWorks employs a three-point approach of Bonding, Building, and Bridging to fulfill our mission:
Bonding - Our vision is equitable access to creative expression for under-represented groups in the arts. Because renting creative, in additional to residential, space can be a barrier to access for artists of color, Camden FireWorks a supportive, creative space (including nine artist studios) at below-market rates.
Building - We are intentionally working to provide inclusive content with the goal of increasing trust between groups of different identity; thus, we provide community programming at no/minimal cost to artists-to-be. Additionally, we believe that affirming their identity is a critical component to emerging artists and provide opportunities to build diverse collaborations.
Bridging - Our desire is to foster connection between institutions and organizations. Our biggest asset is our artist community; our next greatest asset is the historic place that allows for creative expression. We create partnerships with neighbors and community stakeholders by offering our historic place (circa 1800s firehouse) for creative and arts-related events.
Testimonials
What started out as a chance encounter with a stranger has quickly become an invaluable relationship that has helped Camden FireWorks re-present ourselves in a way that reflects our core values. Dave took the time to not only educate us on the purpose and use of good logos and branding but also went the added step to use diverse models in mock ups. I cannot say enough good things about Dave but know that we would NEVER have been able to reimagine and create our new professional logo and receive unanimous board support without his assistance. Plus, he is really just a delightful person to meet!
Couldn't ask for a better client or a more worthy organization. I loved working with them, Asiyah especially, and I hope we get do more work together.