Logo Design & Visual Brand Identity

Help Camden FireWorks elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Camden FireWorks
Camden, NJ, USA
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Camden FireWorks
Camden, NJ, USA

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Posted December 1st

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have an open-mind & awillingness to consider other logos/branding, which should make it easy for you to get started. We also have our current logo and style guide that will be updated, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to invest in print materials and other collateral needed to introduce our new look.

We have new leadership, a freshly minted strategic plan, and a good understanding of our target audiences. To kick-start this new phase of our organization, we just need a new logo and brand assets to solidify our identity in the south Jersey arts community.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Camden FireWorks
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Our Mission

Camden FireWorks uses art to create social change.

What We Do

Camden FireWorks employs a three-point approach of Bonding, Building, and Bridging to fulfill our mission:

Bonding - Our vision is equitable access to creative expression for under-represented groups in the arts. Because renting creative, in additional to residential, space can be a barrier to access for artists of color, Camden FireWorks a supportive, creative space (including nine artist studios) at below-market rates.

Building - We are intentionally working to provide inclusive content with the goal of increasing trust between groups of different identity; thus, we provide community programming at no/minimal cost to artists-to-be. Additionally, we believe that affirming their identity is a critical component to emerging artists and provide opportunities to build diverse collaborations.

Bridging - Our desire is to foster connection between institutions and organizations. Our biggest asset is our artist community; our next greatest asset is the historic place that allows for creative expression. We create partnerships with neighbors and community stakeholders by offering our historic place (circa 1800s firehouse) for creative and arts-related events.

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