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Google Analytics Set Up & Training

Help Trek Medics International track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Trek Medics International
Washington, DC, USA
Trek Medics International
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Trek Medics International
Washington, DC, USA

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Cause
Health & nutrition
Skills
Data analysis Digital marketing Information technology

Posted December 1st

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

We are looking for someone who can help us with our Google Analytics and Google Tag Manager integration. We're not sure if we need Google Analytics 4 set up, and the new GTM update has made things confusing again, so we're looking for someone who is an expert in both.

What we have in place
  • We currently have Google Analytics set up, which should make it easy for you to get started. We also have the legacy Google Tag Manager working, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to understand how our outreach and marketing efforts are working and how to improve them.

This project will give us a clear insight into which emergency response organizations are signing up to use our platform and how we are attracting them.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Trek Medics International
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Causes
Health & nutrition Disaster relief Science & technology
Posted by
Jason F
Jason F.

Founder / Director / Paramedic

Our mission

Trek Medics International is a nonprofit organization that improves emergency medical systems in communities without reliable access to emergency care and transport through innovative mobile phone technologies.

What we do

Improve emergency medical care anywhere.

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