Logo Design & Visual Brand Identity

Help NYLaughs, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
NYLaughs, Inc.
New York, NY, USA
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NYLaughs, Inc.
New York, NY, USA

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Posted December 1st

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Hiya! My organization is seeking to redo our website. We're looking to take the organization to the next level and would like to investigate a possible revamp of our branding and visual identity.

What We Have In Place
  • We currently have some ideas, but are open to getting new input and vision, which should make it easy for you to get started. We also have a person dedicated to this., and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to put those dollars into other social media initiatives to grow our audience

By rebranding our site, we hope to increase traffic, grow our audience, and add functionality to improve the user experience.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

NYLaughs, Inc.
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Posted by
Suzette B.

Founder and Artistic Director

Our Mission

NYLaughs, Inc. seeks to inspire New Yorkers through humor. Our mission is: 1) to elevate the comic arts; 2) bring new audiences to comedy and 3) to provide laughter free to New Yorkers on a consistent basis by producing comedy shows throughout the City's public venues - from its parks and piers to its streets and subways. We want to build community through humor. We want to let laughter change the world.

What We Do

NYLaugh's signature event is called "Laughter in the Park" which will have its fifth season in 2011. "Laughter in the Park" is comprised of 9 weeks of standup comedy shows in various parks throughout Manhattan. We advocate for the increase in comedy programming in New York City Parks and the positive use of greenspaces.

NYLaughs makes a conscious effort to book shows that reflect the diversity of New York City. Our shows are always multi-ethnic and feature comics representing various socio-economic groups and both genders.

Families, students, tourists, business people, yuppies and artists have enjoyed our shows right alongside the homeless and drifters. We estimate having entertained over 10,000 New Yorkers in our 4 year run. It has truly been a pleasure to learn that laughter brings people together and breaks down barriers.

We were recently covered in an article by the NY Times. Our shows were listed in the NY Times (6x) and we were featured in a NY1 piece twice. Last year we were a NY Post "Weekend Hot Pick," a Time Out NY / WNBC "Weekend Entertainment Best Bet," as well as, featured in a Daily News article, and on Channel 11 morning news.

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