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Google Ads Set Up

Help National Coalition for Homeless Veterans (NCHV) make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
National Coalition for Homeless Veterans (NCHV)
Washington, DC, USA
National Coalition for Homeless Veterans (NCHV)
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National Coalition for Homeless Veterans (NCHV)
Washington, DC, USA

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Cause
Military & veterans affairs
Skills
Digital marketing Search engine marketing

Posted November 30th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We recently updated our website and have the Google Ads grant but have not set anything up yet.

What we have in place
  • We currently have a new website and a Google Ads grant, which should make it easy for you to get started. We also have a Communications Associate to be our liaison, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to to remain fiscally prudent with our donors' money and focus on our advocacy and technical assistance work.

We have recently updated our website but have not had the chance to set up Google Ads. This project would help us recruit new members to our organization, inform the public about veteran homelessness and the issues they face, identify new donors, and expand awareness about the National Coalition for Homeless Veterans and our mission to end veteran homelessness.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

National Coalition for Homeless Veterans (NCHV)
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Causes
Military & veterans affairs Education Housing & homelessness
Posted by
Kevin M
Kevin M.

Development Associate

Our mission

The National Coalition for Homeless Veterans (NCHV) is the leading authority on homeless veterans' issues and the only national organization solely focused on ending veteran homelessness. We work to achieve our mission by promoting collaboration, shaping policy, building service capacity, ensuring accountability, and managing a referral helpline for veterans experiencing and at-risk of homelessness. We are the resource and technical assistance center for a national network of community-based service providers and local, state, and federal agencies that provide housing, employment services, case management, legal aid, and other supportive services to thousands of veterans experiencing or at-risk of homelessness each year.

What we do

The National Coalition for Homeless Veterans (NCHV) - a 501(c)(3) nonprofit organization governed by a 23-member board of directors - is the resource and technical assistance center for a national network of community-based service providers and local, state and federal agencies that provide emergency and supportive housing, food, health services, job training and placement assistance, legal aid and case management support for hundreds of thousands of homeless veterans each year.

NCHV also serves as the primary liaison between the nation's care providers, Congress and the Executive Branch agencies charged with helping them succeed in their work. NCHV's advocacy has strengthened and increased funding for virtually every federal homeless veteran assistance program in existence today.

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