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Logo Design & Visual Brand Identity

Help Midpen Media Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Midpen Media Center
Palo Alto, CA, USA
Midpen Media Center
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Midpen Media Center
Palo Alto, CA, USA

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Cause
Community & economic development
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Graphic design

Posted February 1st

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are in need of rebranding and a new logo to replace an outdated image. I will deliver samples of our existing logo and materials as well as some ideas we have considered in the past, and need help in pulling together a creative brief and several logo options. We do not want an icon as part of our logo - it should be something using our name/initials. We need a logo we can print on paper and clothing, and that will present well online in videos as well since it will appear on all our TV shows.

What we have in place
  • We currently have both our existing logo and some sample logos we like, which should make it easy for you to get started. We also have some dated marketing materials and our website, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to appeal to/meet the needs of a wider audience plus print new materials and get new swag all while staying within our marketing budget

We've been updating our offerings, our space, and our target audiences. In addition to updating a tired and outdated logo, we want to embrace both our existing community of television and video producers and our new audiences of other media makers (podcasters, writers, actors, TikTok'ers, etc.). We've needed an updated look for a while. We don't want a traditional logo symbol so much as we want to stylize our name or our initials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Midpen Media Center
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Causes
Community & economic development Arts & culture Science & technology
Posted by
Joanne S
Joanne S.

Marketing and Communications Manager

Our mission

The Midpeninsula Community Media Center is a non-profit organization where every citizen can make a difference. Use it to:
Learn Video Production
Make Shows on Local Cable TV Access Channels
View Programs on the Cable Channels or this Web Site
Make the Media Center Better, Stronger, and Increasingly Vital through your Involvement.
Mission
The mission of the Midpeninsula Community Media Center is to:

Inform, inspire and empower people to speak and act on behalf of their communities
Use television and the Internet to create and distribute programs that promote and celebrate individual expression, local achievements, education, cultural exchange, arts appreciation and civic engagement.

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