Visual Brand Guide
Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details
We are looking to update our brand. The organization is currently in the process of shifting from the founders (retiring) to the next generation. We would like to update our logo and establish branding guidelines to reintroduce ourselves to the community for 2022 and beyond. We are looking to develop both print and digital communication materials that show who we are now rather than just who we were then.
What we have in place
- We currently have a logo, which should make it easy for you to get started. We also have examples of rescue shelters to use as a model, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to save more homeless pets, help more folks with their furry family members, and promote humane education in our community.
We want to re-engage the community and get folks excited about the next generation of animal rescuers in our small community. We want to take this chance to introduce ourselves and make a great impression to get more folks involved and engaged. We want our digital and print materials to reflect the baton hand-off from the founders to the next gen.
Project plan
Our mission
The mission of the High Desert Humane Society is preventing animal cruelty, providing relief of animal suffering, educating our community about humane animal care, promoting spaying and neutering to limit pet populations, and finding forever homes for homeless animals.