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Logo Design & Visual Brand Identity

Help Rondo Community Land Trust elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Rondo Community Land Trust
Saint Paul, MN, USA
Rondo Community Land Trust
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Rondo Community Land Trust
Saint Paul, MN, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted November 26th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

The expected deliverables listed are exactly what we need.

What we have in place
  • We currently have a logo and a target audience., which should make it easy for you to get started. We also have several examples we like, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to help support and assist homeowners with differed maintenance projects

The organization has expanded its mission and needs to work on rebranding. Updating/refreshing our logo will allow the organization to get funders, members, and potential/future donors and constituents excited and re/connected to our mission and brand.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Rondo Community Land Trust
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Causes
Housing & homelessness Community & economic development
Posted by
Mikeya G
Mikeya G.

Executive Director

Our mission

The mission of Rondo CLT is to strengthen and preserve communities by providing and advocating for permanently affordable, sustainable housing for families and individuals with low to moderate incomes; to promote the utilization of the land trust model as a method of preserving affordable housing and economic growth and neighborhood stabilization; and support and celebrate cultural diversity by providing affordable business opportunities to increase community economic wealth, property values and jobs.

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