Email Layout & Template

Help Climable design and setup a structured layout for one marketing email based on their visual guidelines.
Cambridge, MA, USA
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Cambridge, MA, USA


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Posted November 24th

Project Details

What We Need
  • Design of one email marketing template based on the Organization's visual branding guidelines
Additional Details

This #GivingTuesday email will be sent to our newsletter subscribers via MailChimp. Our target audience consists of friends/family & people from the general population who are eager to learn more about climate science, clean energy, and climate action. Educational levels vary among our target audience so we have an easy-to-understand and simple writing style, and a friendly but sincere tone. While we are talking about climate change, we like to keep things positive and not too doom-and-gloom!

What We Have In Place
  • We currently have a rough draft of the #GivingTuesday email that we will send out next week, as well as an example of a previous #GivingTuesday email that we sent in 2019. Additionally, we can provide various writing samples of ours that demonstrate the tone and writing style we would like to take with this email. We are requesting a knowledgeable, outside perspective on how to make our message more compelling.
How This Will Help
This project will save us $1,608 , allowing us to put these funds directly towards our ongoing projects that make climate science more understandable and actionable for all.

This annual event helps fund our nonprofit's day-to-day operations, as well as our ongoing community microgrid projects, communications projects, student internships, and youth engagement efforts. It also serves as an opportunity for us to thank our supporters and remind them that their willingness to learn about climate change, clean energy, and climate action is greatly appreciated and makes a difference!

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with high-resolution logo and any visual branding guidelines to be utilized
  • Volunteer Manager shares relevant and prepared email copy for the email to be sent
  • Volunteer Manager grants Professional access to Organization’s email marketing software
Milestone 1: Template Creation
  • Professional delivers first draft
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
Milestone 2: Final Draft & Training
  • Professional delivers final version
  • Professional provides training on how to use template to create future emails
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About The Org

Posted by
Hannah M.

Research Intern

Our Mission

We are a woman-run nonprofit that works to make climate science and clean energy understandable and actionable for everyone!

What We Do

Outreach and communications to make sure the issues behind climate science are understandable in plain language. This includes a blog, podcast, our website, social media, free field trips, and bimonthly soup suppers where we eat and talk about a different environmental issue.

We partner with grassroots orgs in environmental justice communities to design clean energy accessbility projects. This is mostly in the form of microgrids, but we have some others too! Right now we have active projects in Chelsea, MA, Loiza, Puerto Rico, and Boston's Chinatown in MA.

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