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Social Media Set Up

Help PSE Healthy Energy develop an online presence by creating a social media account on the right platform for their needs and teach them how to manage their accounts.
PSE Healthy Energy
Oakland, CA, USA
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PSE Healthy Energy
Oakland, CA, USA

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Posted November 24th

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Project Details

What We Need
  • Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, Linkedin, Instagram, etc.
  • Training for the Organization’s staff on how to manage social media account(s)
Additional Details

We have a Facebook set up but need help updating certain elements of our site, such as the email signup function! It is currently broken and I cannot for the life of me figure out how to fix it. Help to fix minor issues like this and reviewing our other sites for other ways to optimize would be extremely helpful.

What We Have In Place
  • We currently have Facebook, Twitter, and LinkedIn pages, which should make it easy for you to get started. We also have fulltime staff member who can help you with anything you n, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to fix issues that are lowering the likelihood that people who visit our social media sites will actually be converted to followers, email subscribers, and donors.

Our social media platforms need some love! This project would help ensure we are set up for success and gain the most email subscribers, donors, and brand believers when we use social media.

Project Plan

P
Prep: Information Gathering & Goal Setting
  • Professional and Volunteer Manager connect to discuss the Organization's goals, target audience, and preferred social media channels (if any)
  • Volunteer Manager shares existing website, marketing messages for branding purposes, branding materials, logo and/or key images
  • Professional and Volunteer Manager agree on the best social media platform(s) to use
1
Milestone 1: Social Media Account Setup
  • Professional establishes social media accounts, completes “About Us” pages, and uploads logo and/or key images
  • Professional links the Organization’s website to the social media accounts (if applicable)
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Social Media Training & Handover
  • Professional trains Volunteer Manager how to manage social media accounts and answers any questions
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About The Org

PSE Healthy Energy
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Posted by
Adrienne U.

Director of Communications

Our Mission

Physicians, Scientists, and Engineers (PSE) for Healthy Energy is a multidisciplinary, nonprofit research institute that studies the way energy production and use impact public health and the environment. We share our work and translate complex existing science for all audiences.

We put our mission into practice by integrating scientific understanding across multiple disciplines, including engineering, environmental science, and public health. We conduct original research, translate existing research for nontechnical audiences, and disseminate scientific information and analyses to inform policy at the local, state, and federal levels.

What We Do

Our three formal areas of research -- Clean Energy, Energy and Environment, and Environmental Health -- address energy production, public health, and the natural environment. We publish vetted scientific analyses to fill knowledge gaps in these areas and to inform evidence-based policy at the local, state, and federal levels.

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