Logo Design & Visual Brand Identity

Help OLHSA elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Pontiac, MI, USA
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Pontiac, MI, USA


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Posted November 24th

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Target Audience: Walk for Warmth is a family-friendly event with many of our patrons being Head Start families, local community members.

* One Main Event logo in vector format
o Color
o BW
* Assets used to create the logo in vector format
* Color codes
* Any additional fonts used

What We Have In Place
  • Your main contact is the PR Coordinator with a background in graphic design. They will be able to provide you with style guides and vector logos that will be needed to create an event logo.
How This Will Help
This project will save us $4,817 , allowing us to focus more time and energy on raising more funds for our clients.

OLHSA's Walk for Warmth brings the community together annually to raise funds that support local families who are struggling to stay safe and warm year-round. Walk proceeds reduce the challenges some families face during the cold season - having to choose between warmth or going into debt to meet their basic needs.

With creating a branding identity, it will be able to engage more supporters of the walk creating a familiar and approachable event.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

To empower families and communities to gain the knowledge, skills and resources needed to improve their quality of life.

What We Do

OLHSA service lines include weatherization, early childhood services, financial capability, housing counseling, energy assistance, nutritional support, medically fragile and elderly supports, and more

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