Website Copywriting

Help Rainbow Youth Alliance Inc. improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Rainbow Youth Alliance Inc.
Maplewood, NJ, USA
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Rainbow Youth Alliance Inc.
Maplewood, NJ, USA


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Posted November 22nd

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We've organized a local group for LGBTQIA+ youth, their families and allies and need a website! This is my first time creating a website and desperately need someone to help me write the what goes in there. I believe we need a home page, programs and events page, about page, resources page and contact page, with call to action/donate buttons located throughout.

What We Have In Place
  • We recently incorporated and an actor has volunteered to assist with our first fundraiser. Because we are tied to his filming schedule, we have put the cart before the horse a bit and need to try to get a website together quickly. Someone from catchafire is helping to create the webpage and I've spoken with someone about the basics we need in it. You have in me a very motivated (and desperate!) volunteer who can devote time to this project.
How This Will Help
This project will save us $6,073 , allowing us to devote our resources to obtaining guest speakers and venues

This project will help our end users locate information about our events/gatherings and other resources and allow us to provide the programming (events, speakers, etc.) by attracting fundraising dollars.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Rainbow Youth Alliance Inc.
Our Mission

Provide support, education and community to LBQTIA+ youth, their families and allies.


(No testimonial has been submitted by DeAnne)
Rainbow Youth Alliance is filling an important need in a fun and thoughtful way. I loved writing their website! DeAnne was very easy to work with - clear, articulate, flexible, appreciative, and quick to respond to questions. We collaborated well and we're both pleased with the final result.
Lauren O.
Lauren O.


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