Instagram Set Up & Strategy

Help Philadelphia Area Great Careers Group use Instagram to engage with their community and expand their network of supporters.
Philadelphia Area Great Careers Group
King Of Prussia, PA, USA
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Philadelphia Area Great Careers Group
King Of Prussia, PA, USA

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Posted November 22nd

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

We have an Instagram set up @greatcareersphl but we need strategies and guidance on the images for events and how else we can embellish this platform. We have a nonprofit Canva account so can easily share.

What we have in place
  • We currently have an Instagram account, which should make it easy for you to get started. We also have Canva, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to better market our events to other demographics.

As a volunteer-run organization, running up to 600 events a year, we create a lot of images on a lot of platforms. We do well on LinkedIn, but not on Instagram, so we need the wisdom and experience of someone who can guide us and help us with strategies and a new look.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Philadelphia Area Great Careers Group
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Our mission

Our mission is to provide professional development through career education, resources, support services, and networking connections to individuals, including military veterans.

What we do

We offer career management tools, resources, and career assistance to anyone actively managing their career or business. Our population includes those who are employed, unemployed, underemployed, self-employed, and military veterans.

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