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Social Media Content Calendar

Help AHIP get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
AHIP
Charlottesville, VA, USA
AHIP
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AHIP
Charlottesville, VA, USA

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Cause
Housing & homelessness
Skills
Digital marketing Social media

Posted November 18th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We're kicking off our holiday campaign, and I need help with the social media content calendar for it.

What we have in place
  • We currently have draft email solicitations that will complement social media, which should make it easy for you to get started. We also have currently active social media accounts, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to help more clients in our community.

Our holiday campaign is one of two major fundraisers for us and is vital to our private fundraising. Private funds make up about half of our budget, so it's essential to help us serve our clients.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

AHIP
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Cause
Housing & homelessness
Posted by
EN
Elise N.

Development Manager

Our mission

AHIP's primary goal is to make sure that local families and individuals are safe at home. AHIP is a nonprofit construction company that delivers critical repairs, rehabs, and energy-efficiency upgrades to low-income households in Charlottesville and Albemarle.

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