Google Ads Set Up

Help curaJOY make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
curaJOY
Las Vegas, NV, USA
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curaJOY
Las Vegas, NV, USA

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Posted January 6th

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

curaJOY is receiving the Google Ads grant program.

What we have in place
  • We currently have existing ad campaigns in English and Chinese, which should make it easy for you to get started. We also have copywriters who can work with you on optimization, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to gain traction on the new outreach programs we will be launching next month, and put the money saved towards the development of our AI chatbot friend for youth.

We are approved for Google's Ad Grant program, but need someone who is already experienced with Google Ad Words (and preferably the Ad Grant program) to really maximize the $10,000/month Google gives us to build up our initial user base. Our Account is already set up and there are a few ads running.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

curaJOY
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Our mission

curaJOY is a 501(c)3 non-profit that provides a one-stop solution for families to raise socially and emotionally thriving kids through evidence-based digital solutions that promote personal growth, continued practice, and authentic social connections in real life. We partner with psychologists, educators, parents, and kids in the United States and Asia to develop interactive digital programs that enable transformative and autonomous learning in English, Spanish and Mandarin Chinese with plans to make other languages available. Our kid-centric conversational approach engages today's youth to become active participants on their growth journey to gain emotional intelligence, self-awareness, and positive habits for themselves and their families.

What we do

curaJOY shapes families' behaviors thus environments by engaging children and parents through games designed to build their self-confidence, social-emotional skills and improve their interaction dynamics. In this way, we aim to enhance the entire family's emotional wellness and develop the next generation of successful adults and community leaders who will lead the way in developing a socially responsible, diverse, and productive world. curaJOY's Quest Depot app improves families' emotional wellness with an omnichannel conversational learning app that integrates Artificial Intelligence/Machine Learning, real-life projects, rewards, and gamification. Participants interact with in-game embodied agents who deliver personalized content sourced from the collective wisdom of psychologists, educators, business leaders, and youth worldwide, based on their age, communication style, performance history, and mood.

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