Copywriting

Help Totalfit express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Totalfit
Spring, TX, USA
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Totalfit
Spring, TX, USA

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Posted November 15th

Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

Using the current training manual pages and information from presentation slides, create a natural-sounding script for 6 sessions of an online video adaptation of the fitness coach training material.

What We Have In Place
  • Currently we have several sessions of the course copywritten into script formatting. As well, we have the manual and slide presentation materials organized and sectioned into a Google doc. The slides (with presenter notes) and the full manual sections are available in a Google drive. The material is already used in a face-to-face presentation, but needs your help to become a teleprompter script for video production into an online course.
How This Will Help
This project will save us $4,212 , allowing us to focus on sending instructors to face-to-face trainings currently unrestricted and mentor current coaches.

Due to Covid restrictions, many instructors are unable to get to locations where Level 1 Totalfit trainings are requested. This script will make it possible to begin a production of online content and be accessed by anyone with internet. This scriptwriting, with your expertise, will help individuals in many nations become coaches that will train participants in holistic fitness (mind, body, spirit) and possibly even create sustainable jobs & communities for many.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Totalfit
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Our Mission

Totalfit Inc exist to bring healthy lifestyle to a new generation