Logo Design & Visual Brand Identity

Help WORDS BEATS & LIFE elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
WORDS BEATS & LIFE
Washington, DC, USA
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WORDS BEATS & LIFE
Washington, DC, USA

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Posted November 13th

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Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are preparing to enter our 20th year of service, and want to explore design possabilities.

What We Have In Place
  • We currently have existing logo, which should make it easy for you to get started. We also have brand guideline docs, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to create new marketing material using the new design.

After 20 years of using the same logo, it feel like we should consider a new look for the next 20 years.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

WORDS BEATS & LIFE
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Our Mission

The mission of Words Beats & Life (WBL) is to transform individual lives and communities through Hip-Hop culture in all its forms. As a set of cultural practices and art forms with a global reach, Hip-Hop has demonstrated its power to transform the lives of young people around the world and right here in the nation's capital.

What We Do

WBL is an unapologetic advocate for the transformative power of Hip-Hop culture in all its forms, empowering young artists to relentlessly create and refine systems that demonstrate positive change through our individual and collective brilliance. We embrace the sacred nature of our work and our roles as keepers and innovators of our culture. We create arts-based educational experiences that equip youth, arts managers, teaching artists, and scholars to move from theory to practice. We harness the power of the imagination to reshape the lives and communities we serve.

Testimonials

Victorio was great to work and delivered on our expectations. Their generosity was apparent in their effort and outcomes.
Mazi A. E. M.
Mazi A. E. M.

Executive Director

Logo Design & Visual Brand Identity Project

Mazi was a pleasure to work with and I hope Words Beats & Life will continue to have an impact for another 20 years (and more)!
victorio m.
victorio m.

designer

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