Logo Design & Visual Brand Identity

Help Barb Smith Suicide Prevention elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Barb Smith Suicide Prevention
Saginaw, MI, USA
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Barb Smith Suicide Prevention
Saginaw, MI, USA

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Posted November 12th

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Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are partnering with the local OHL team to host a mental health night. We need a logo that incorporates their logo, hockey, and our logo.

What We Have In Place
  • We currently have our logo and the OHL logo, which should make it easy for you to get started. We also have a better description of the event, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to help more of the hurting in our community.

This is a great community event that brings together mental health agencies and hockey!

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Barb Smith Suicide Prevention
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Posted by
Jamie K.

Director of Public Relations

Our Mission

Our mission ...
is to prevent suicide through education and resources, and to support those impacted by suicide

Testimonials

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(No testimonial has been submitted by Leong)

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