Social Media Content Calendar

Help Vocal Arts DC get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Vocal Arts DC
Washington, DC, USA
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Vocal Arts DC
Washington, DC, USA

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Posted November 12th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

VADC needs a social media/strategy professional to help us formulate an initial plan. Need to prioritize social media platforms; plan for generating target audience appropriate content, posting schedule, "voice" of posts, visual support for prioritized channels (images, videos, etc.), etc.; engagement with linked individuals; goals/metrics and benchmarks; recommendations for needed financial investments to implement the plan.

What We Have In Place
  • We formed an ad-hoc committee consisting of 4 motivated board members and a staff member to team with the volunteer to come up with the right plan. We want to identify through this process the investments we should make as an organization. We have significant resources available, but need clearer direction and professional advice.
How This Will Help
This project will save us $4,212 , allowing us to invest in our audience development efforts and expose them to educational and programming.

VADC is looking to optimize its deployment of social media as one set of tools to achieve our organizational goals. Our organizational goals include audience development/engagement, concert ticket sales, education/training, fundraising, etc. We have significant resources we bring to bear on artistic programming and education/training efforts, but only reach a fraction of folks who would likely find it of interest to them

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Vocal Arts DC
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Posted by
Joachim R.

Board Member, Chair, Investement Committee

Our Mission

To showcase classically-trained singers and world-class pianists in concerts that cover a wide range of the world's great song literature. Our existence is a demonstration of what a single individual can accomplish when armed only with an idea and the determination to make it work.

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