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Logo Design & Visual Brand Identity

Help African People's Education and Defense Fund elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
African People's Education and Defense Fund
Saint Louis, MO, USA
African People's Education and Defense Fund
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African People's Education and Defense Fund
Saint Louis, MO, USA

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Cause
Community & economic development
Skills
Graphic design

Posted November 15th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We need to develop the branding/logo for our African Women's Health Center overall, starting with our African Doula Project. What we develop for this project would eventually be used when we open our center.

What we have in place
  • We currently have sample logos/branding, which should make it easy for you to get started. We also have info about what we are trying to achieve with project, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to implement a grant we were recently awarded to provide Doula training.

This project uses traditional African healing methods to provide Black women with a community of healing to overturn the trauma regularly experienced in the US health system. Not only will this project empower Black women, it will also provide economic opportunities in Doula and other certifications as well as small business training.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

African People's Education and Defense Fund
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Causes
Community & economic development Civil rights
Posted by
Wendy C
Wendy C.

Project Manager, Grants

Our mission

Institutions and programs addressing grave disparities in economic development, health and education faced by the African (Black) community, and defending the human and civil rights of African people.

Transforming communities through building economic and political power in the hands of African people. Restoring pride and prosperity with community-generated self-reliance programs.

Testimonials

Read the Impact Story
Wayne was thoroughly professional and delivered a stunning logo for our African Women's Health Center. It was a pleasure working with him!
Wendy C.
Wendy C.

Project Manager, Grants

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Wayne)
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