Social Media Content Calendar

Help Mental Health America of Los Angeles (MHALA) get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Mental Health America of Los Angeles (MHALA)
Long Beach, CA, USA
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Mental Health America of Los Angeles (MHALA)
Long Beach, CA, USA

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Posted November 10th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Check out our social media outlets that we would like help with:
facebook.com/MentalHealthAmericaofLosAngeles
instagram.com/mha_los_angeles
twitter.com/MHA_Los_Angeles

What We Have In Place
  • We currently have content ideas, which should make it easy for you to get started. We also have a holiday calendar, donor created posts, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to provide integrated services to even more adults and transition-age youth who are facing mental health needs, including Veterans and people who are or have been homeless.

With help on our social media calendar, MHALA will be able to better reach potential members, gain valuable supporters, and increase mental health awareness. This will help MHALA achieve impact in the areas of mental health, healthcare, homelessness and housing, supported employment, wellness, training for the behavioral health workforce and for community members, and public policy and advocacy, with special programs for Veterans and transition-age youth.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
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Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
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Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
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(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Mental Health America of Los Angeles (MHALA)
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Our Mission

Mental Health America of Los Angeles works to ensure that people with mental health needs achieve meaningful, healthy lives in their communities.

What We Do

Mental Health America of Los Angeles has been a pioneer in mental health service advocacy, innovation, and training for nearly a century, working to ensure that people with mental health needs achieve meaningful, healthy lives in their communities.

Established in 1924, MHALA is among the largest and most comprehensive nonprofit mental health agencies in Los Angeles County. MHALA pioneered the recovery model, now widely used across the United States, which meets individuals where they are, focuses on strengths, respects client choice, and integrates care.

Fundamental to the recovery model is the belief that people who have faced mental health challenges can and do recover.

The agency supports nearly 16,500 low-income and no-income individuals annually with integrated services. MHALA achieves impact in the areas of mental health, healthcare, homelessness and housing, supported employment, wellness, training for the behavioral health workforce and for community members, and public policy and advocacy, with special programs for Veterans and transition-age youth.

Our integrated services include:
* Mental health care
* Medical health care
* Housing
* Employment
* Homeless outreach and drop-in centers
* Education and financial programs
* Linkages to substance abuse services
* Wellness, resilience, and life skills programs
* Veterans and transition-age youth services

We provide services in 24 sites throughout Los Angeles County, including Long Beach, the Antelope Valley, and the Santa Clarita Valley.

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