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Social Media Content Calendar

Help The Friendship Center get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
The Friendship Center
Atlanta, GA, USA
The Friendship Center
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The Friendship Center
Atlanta, GA, USA

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5 Followers
Cause
Housing & homelessness
Skills
Digital marketing Social media

Posted November 8th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We need social media graphics and content for our Facebook page and group. It will need to include graphics for our giving Tuesday campaign, general fundraising asks, and our annual appeal.

What we have in place
  • We currently have A Facebook page and group, which should make it easy for you to get started. We also have an Instagram page, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on continuing to provide a safe community for those living with mental illness

Social media is an important outreach medium that we are not currently maximizing. This project will help us get the exposure we need to promote our mission,

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

The Friendship Center
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Causes
Housing & homelessness Arts & culture Human services
Posted by
Tameka B
Tameka B.

Executive Director

Our mission

The Friendship Center is an inclusive day program and community that promotes the mental, physical, and spiritual wellbeing of adults marginalized by mental health challenges and poverty.

Testimonials

Read the Impact Story
Reyna and her team did an excellent job supporting our efforts to create a social media calendar
Tameka B.
Tameka B.

Executive Director

Social Media Content Calendar Project

(No testimonial has been submitted by Reyna)
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