Storytelling

Help Connecticut Landmarks enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Connecticut Landmarks
Hartford, CT, USA
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Connecticut Landmarks
Hartford, CT, USA

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Posted November 8th

Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional Details

We are looking to create a case document, update our website, and make donor appeals - and need to create a compelling, comprehensive thread. We have twelve historic houses with different things about them. This likely means the story will be built around our founding or a look back, but there might be other options here.

What We Have In Place
  • We currently have loads of different stories, which should make it easy for you to get started. We also have committed staff, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to invest in more marketing and donor relations.

This project will help us effectively tell others about what we do - in an emotional and persuasive way. We are viewed as boring, old, and dry. We need to get exciting!

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

Connecticut Landmarks
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Posted by
Aaron M.

Executive Director

Our Mission

Connecticut Landmarks uses historic properties to inspire an understanding of our complex past.

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