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Logo Design & Visual Brand Identity

Help Grace Like Rain elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Grace Like Rain
Denton, TX, USA
Grace Like Rain
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Grace Like Rain
Denton, TX, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted November 5th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are in the process of a merger with our sister organization therefore we are looking to rebrand and need a new logo and design that pulls aspects from both organizations and will bring us together.

What we have in place
  • We currently have Brand guideline, logos for both organizations, which should make it easy for you to get started. We also have preliminary ideas on name and design, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to continue to provide amazing services for our families and individuals facing homelessness and poverty.

This project will help us rebrand 2 organizations as 1 while maintaining some consistency across both well established organizations and programs.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Grace Like Rain
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Cause
Housing & homelessness
Posted by
Michelle C
Michelle C.

Board Member and Founder

Our mission

To transform families' lives by breaking the cycle of poverty and homelessness, and demonstrating the healing power of Christ's love through relationships and resources.

What we do

Grace Like Rain assists families in Denton County who are homeless or in danger of becoming homeless. In our housing and relief department, we operate a transitional emergency shelter for women and children and assist families with rental or utility needs. We also offer wrap around case management services including transportation and childcare assistance and life skills courses to help families get back on their feet long term.

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