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Facebook Ads Set Up

Help Greater Bergen Community Action promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Greater Bergen Community Action
Hackensack, NJ, USA
Greater Bergen Community Action
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Greater Bergen Community Action
Hackensack, NJ, USA

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Cause
Human services
Skills
Digital advertising Digital marketing

Posted January 14th

Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We are finding that our ads are being rejected for being about social issues despite the fact that we chose the disclaimer. We really need someone to come into our account and fix any issues there may be with our settings and help us set up some go to audiences as well give a training to three people on h ow to book and monitor ads on facebook.

Our programs are targeted to very specific areas and towns and incomes.

What we have in place
  • We currently have a business account set up and some approved ads, which should make it easy for you to get started. We also have three staff members, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to invest those dollars in other advertising opprtunities so that we have more integrated campaigns that reach and help us serve more people.

As advertising on facebook becomes more complicated, it has become harder to reach our audience with the affordable advertising that social media provides. Having a professional with this specific experience will allow us to work more effectively and efficiently to reach our target audience and spread the word to more people in need and serve more people in need.

Project plan

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Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Greater Bergen Community Action
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Causes
Human services Community & economic development Environment
Posted by
Andrea B
Andrea B.

Director of Strategic Marketing and Communications

Our mission

Reduce poverty in communities served by Greater Bergen Community Action by addressing the causes and conditions of persistent economic insecurity.

The pixel