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Google Ads Set Up

Help Latinx 4 Social Movement make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Latinx 4 Social Movement
Los Angeles, CA, USA
Latinx 4 Social Movement
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Latinx 4 Social Movement
Los Angeles, CA, USA

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Cause
Arts & culture
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Digital marketing Search engine marketing

Posted January 16th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have received the Google Ads grant and would like help setting up Google Ads so we can start using it.

What we have in place
  • We currently have Google WorkSpace, which should make it easy for you to get started. We also have Adobe Spark, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to focus our effort on community engagement and artist advocacy.

We are a new nonprofit that are at a stage where we want to get more traffic to our website and bring more attention to our cause.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Latinx 4 Social Movement
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Causes
Arts & culture Diversity & inclusion Gender equity & justice
Posted by
Ryan R
Ryan R.

Executive Director

Our mission

Latinx 4 Social Movement is a Nonprofit Artist Cohort that connects artists to ethical causes. We promote artist designed merchandise and use the profits to help our community by injecting funds and raising awareness for various other organizations in Los Angeles.

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