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Social Media Content Calendar

Help Massachusetts Advocates for Children get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Massachusetts Advocates for Children
Cambridge, MA, USA
Massachusetts Advocates for Children
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Massachusetts Advocates for Children
Cambridge, MA, USA

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Education
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Digital Marketing Social Media

Posted October 29th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are looking for help crafting a social media content calendar for our year-end fundraising appeal, encompassing Giving Tuesday, to run from November 22 - December 31.

What We Have In Place
  • We currently have Buffer, which should make it easy for you to get started. We also have copy ideas and a Canva pro account, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to direct those dollars to our programmatic needs: advocating for educational and life opportunity for all children and youth in Massachusetts.

Our year-end fundraising appeal is one of our biggest source of revenue for the year. A strong, strategic social media campaign can round out our other communications channels to reach our audience effectively and let them know about the impact of their gift.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Massachusetts Advocates for Children
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Cause
Education
Posted by
Lilia M
Lilia M.

Communications Manager

Our Mission

Massachusetts Advocates for Children's mission is to remove barriers to educational and life opportunities for children and youth.

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