Social Media Content Calendar

Help Massachusetts Advocates for Children get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Massachusetts Advocates for Children
Cambridge, MA, USA
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Massachusetts Advocates for Children
Cambridge, MA, USA


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Posted October 29th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are looking for help crafting a social media content calendar for our year-end fundraising appeal, encompassing Giving Tuesday, to run from November 22 - December 31.

What We Have In Place
  • We currently have Buffer, which should make it easy for you to get started. We also have copy ideas and a Canva pro account, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to direct those dollars to our programmatic needs: advocating for educational and life opportunity for all children and youth in Massachusetts.

Our year-end fundraising appeal is one of our biggest source of revenue for the year. A strong, strategic social media campaign can round out our other communications channels to reach our audience effectively and let them know about the impact of their gift.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Massachusetts Advocates for Children
Posted by
Lilia M.

Communications Manager

Our Mission

Massachusetts Advocates for Children's mission is to remove barriers to educational and life opportunities for children and youth.