Social Media Content Calendar

Help Knox County Homeless Coalition get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Knox County Homeless Coalition
Rockport, ME, USA
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Knox County Homeless Coalition
Rockport, ME, USA


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Posted October 28th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

I'd like to have some social media content that runs from Giving Tuesday through the end of the year that coordinates with our annual appeal.

What We Have In Place
  • We currently have the annual appeal, which should make it easy for you to get started. We also have website, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to move a family out of a tent encampment that isn't safe for kids and put them in temporary shelter while we work to develop a plan with them to find stability and lasting independence.

We are looking to expand our reach by amplifying our mailed campaign online.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Knox County Homeless Coalition
Posted by
Becca G.

Director of Development

Our Mission

Breaking the cycles of poverty and homelessness in Midcoast Maine

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