Membership Strategy

Help WORDS BEATS & LIFE develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
WORDS BEATS & LIFE
Washington, DC, USA
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WORDS BEATS & LIFE
Washington, DC, USA

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Posted October 28th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

We want to develop a membership program that is deeper than socialmedia follower. We want people to feel connected to and actually be connected to the work we are doing as donors, volunteers, and promoters of our work.

What We Have In Place
  • We currently have lists of alumni and their parents, which should make it easy for you to get started. We also have lists of donors from over the last 10 years, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to Hire a development associate to help build the program.

Our work is community work and needs a community of supporters activly engaged in the support of this work.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

WORDS BEATS & LIFE
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Our Mission

The mission of Words Beats & Life (WBL) is to transform individual lives and communities through Hip-Hop culture in all its forms. As a set of cultural practices and art forms with a global reach, Hip-Hop has demonstrated its power to transform the lives of young people around the world and right here in the nation's capital.

What We Do

WBL is an unapologetic advocate for the transformative power of Hip-Hop culture in all its forms, empowering young artists to relentlessly create and refine systems that demonstrate positive change through our individual and collective brilliance. We embrace the sacred nature of our work and our roles as keepers and innovators of our culture. We create arts-based educational experiences that equip youth, arts managers, teaching artists, and scholars to move from theory to practice. We harness the power of the imagination to reshape the lives and communities we serve.

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